1. First off, it levels the playing field. If you're a small business a video can go a long way in building your reputation as an expert in the field. Educate your clients as well as your prospective clients and win them over by your wealth of knowledge...with video!
2. Video is more personal, it helps build relationships in the fact that people are seeing you...you're talking to them. Video breaks down the Web Wall.
3. Research shows a 22% increase in page views over the first 3 months since videos are streamed on their website.
4. Plain & simple...video influences where text doesn't. Here's a compelling stat by FindLaw.com. When people are searching for a solicitor they visit on average 4.8 law firm websites before making a decision...IF they happen upon an solicitor website that has video on it, that number is reduced to 1.8.
5. Video content makes a website more sticky. People come back to sites more often that have dynamic rich media content.
6. Increase your visibility and search rankings with Google! Indexed video stands about a 50 times greater chance of ranking on the first page of results than any given textual page in the index.
